Ad Centrum
Latin: to the centre
The COO Centre for Debate, Learning, and Promotion of Diversity, Equity, and Inclusion
Ad Centrum is Armstrong Wolfe’s global COO DE&I initiative, created to inspire action, foster dialogue, and drive meaningful progress within the International COO Community (iCOOC)
Uniting the COO Community
Ad Centrum harnesses the energy, passion, and knowledge of the global COO community to create a centralised platform with a shared purpose: delivering a sustainable impact on diversity, equity, and inclusion across the financial services industry.
Through active participation, Ad Centrum serves as a catalyst for change, producing content that challenges conventional narratives, highlights the tangible benefits of DE&I, and identifies actionable paths toward equal opportunity and representation for all.
Working collaboratively with iCOOC members, alliance partners, industry bodies, and regulators, Ad Centrum strives to make financial services a career destination of equal opportunity for all
In doing so, we aim to inspire the next generation of leaders to pursue careers in business management, to ensure the COO community remains a driving force in the pursuit of equality and excellence.
Our mission
Ad Centrum builds on the foundations laid in 2016 with the creation of Women in the COO Community (WCOOC). By leveraging WCOOC’s success, Ad Centrum expands its scope to champion DE&I on a global scale.
Our goal is to provide:
- Thought leadership: Influencing conversations and actions on DE&I.
- Meaningful support: Empowering COOs to implement sustainable DE&I initiatives.
- Collaboration: Aligning with existing programmes to address systemic inequalities.
Our initiatives are guided by a robust leadership framework
- Ad Centrum Chair and Vice Chair: Supported by a volunteer council of 10 executive COOs, drawn from 10 of the world’s leading banks, and united by their deep-rooted interest and passion for DEI. This council is committed to challenging traditional approaches to how DEI is represented, supported, and sponsored within global organizations, spanning both buy-side and sell-side COOs.
- WCOOC Chair and Vice Chair: Backed by regional steering groups across North America, Europe, and APAC, each comprising six COOs to ensure diverse representation and actionable impact.
Chair
Laura Ahto
Former CEO EMEA/APAC and Global COO Asset Servicing, BNY Mellon, NYC
Bio
Laura Ahto is the Global Chief Operating Officer for BNY Mellon’s Asset Servicing Business. Prior to being named to this position in January 2018, she served as President and Chief Executive Officer of BNY Mellon’s European Bank, The Bank of New York Mellon SA/NV, and as Chief Operating Officer of Investment Services, German Speaking and CEE Region, at BNY Mellon in Frankfurt, Germany.
Laura is a member of the Asset Servicing Executive Team, and the Asset Servicing Leadership Team.
Laura has held various Executive Leadership positions in Operations, Technology, Change Management and Provider Management in the Investment Services (including global custody, global fund services, offshore fund administration, performance analytics) and Asset Management (including trading, operations, funds and compliance) business segments.
Prior to joining BNY Mellon in 2012, Laura was Deputy Chief Operating Officer, Head of Operations and Technology at Baring Asset Management in London. She joined Barings following seven years with PIMCO Europe in London, where she was Senior Vice President, Head of Operations and Administration and European Funds. Prior to joining PIMCO, Laura was a Managing Director at Deutsche Bank and Bankers Trust Company and responsible for various Operations and Client functions in New York, Asia, Australia, the UK and Europe.
Laura holds a BA in Economics from Ursinus College and an MBA from Cornell University.
“I am thrilled to once again be involved in Armstrong Wolfe’s initiatives aimed at improving business and industry engagement in DE&I. Ad Centrum is an exciting, natural evolution from Women in the COO Community and its very successful focus on advancing gender diversity in Financial Services. Ad Centrum’s focus on a broader DE&I agenda will support inclusiveness of talent of all backgrounds and abilities through engagement of the very strong, diverse and engaged Armstrong Wolfe COO community.”
Vice Chair
Georgina Philippou
Former FCA COO and FCA Senior Adviser Equality
Bio
Georgina started her working life as a researcher in a major accountancy firm before moving on to become an investment analyst for an institutional client stock broker and then a major investment bank.
Georgina’s career in financial services regulation began in 1992 when she joined the Securities and Investments Board (one of the FCA’s predecessor organisations) specialising in investigations, particularly of unauthorised business. She rose to FCA Acting Executive Director of Enforcement and Market Oversight in 2014 and she has extensive enforcement experience across all areas of financial services, including dispute resolution through settlement and mediation, involving a range of financial services firms.
Georgina chaired the International Organisation of Securities Commissions’ (IOSCO) Committee on Enforcement and the Exchange of Information and its Screening Group, which assesses applications to sign the Multilateral Memorandum of Understanding (MMoU) between 2008 and 2016. Her committees delivered IOSCO’s Credible Deterrence report and the new Enhanced MMoU.
Georgina became the FCA’s Chief Operating Officer in November 2015 and held the position for about five years. As COO Georgina chaired the FCA’s Executive Diversity Committee, its Executive Operations Committee and the Public Sector Equality Duty working group. She led the organisation’s move to cloud based technology and the operational response to the covid pandemic.
Georgina became the FCA’s Senior Adviser on the Public Sector Equality Duty in January 2021 and helped drive the FCA’s proposals for greater DEI across the financial services industry. During this time, she was a member of the City of London Social Mobility Task Force and helped with the creation of Progress Together, the new financial services social mobility membership body.
Georgina retired from regulation in 2022, after almost exactly thirty years. Georgina became a member of the Financial Reporting Council’s independent Tribunal in January 2023 and is now building a portfolio career.
Georgina is a Fellow of the Chartered Institute for Securities and Investment. Georgina is passionate about the arts and she chaired the Stratford Arts Trust, which delivered an inclusive and accessible arts programme to East London and beyond, between 2019 and 2021.
“I am delighted to be working with the AW team, and to be able to harness the power of the AW membership, to launch this important and exciting new initiative. Having started my career in stockbroking in the 80’s, and risen to COO and then Senior Adviser for Equality, I am familiar with the joys and challenges of building diverse and inclusive work forces, and the benefits that can bring in terms of productivity and engagement. On top of that, I come from an immigrant working class background, so I am able to bring my personal lived experience into the mix. I firmly believe that COOs, being at the centre of their organisations, are in a unique position to bring about a step change in diversity in their firms and, working collectively, their sectors.”
Global Chair
Emma Prophet
Group Head of Operations TP ICAP
Bio
Emma Prophet is Group Head of Operations at TP ICAP and their EMEA Business Sponsor for Diversity and Inclusion Network groups. Emma joined TP ICAP following 15 years at Morgan Stanley, where she was a Managing Director and held various leadership roles across Clearing, Data and Securities Operations based in London, Glasgow, Singapore and New York.
Prior to her time at Morgan Stanley, Emma started as a consultant working with various Financial Services firms and then spent 5 years as Project Manager delivering cross-functional change at Barclays Capital.
“WCOOC is in a unique position in the market. We have access to very senior experts, who are keen to give back to the community and can help us all to continue to develop our skills.”
Deputy Chair
Stiofan De Burca
CFO JP Morgan AM
Bio
Stiofan is a highly motivated, self-starter by nature who fosters collaborative approach in determining most effective way forward in balancing a change agenda with significant growth targets with the need to build an effective and scalable controls and infrastructure environment to support it.
He has worked in the Financial Services Industry for over 20 years across EMEA, APAC and Americas and is a qualified accountant who has leveraged his skills in the charity sector as well in a range of activities in the UK and Africa.
As we stand at the forefront of this transformative movement, we are committed to equipping COOs and CCOs with the insights and tools needed to drive meaningful change within their organisations. Our collaborative approach harnesses the collective wisdom of industry leaders and emerging talent, fostering an environment where bold ideas flourish and where every voice is valued. By championing a culture of inclusivity, we aim to redefine the future of financial services, ensuring it becomes a vibrant landscape that not only welcomes but also uplifts diverse perspectives.
Armstrong Wolfe Forums & Events 2025
In 2025, we are proud to offer our members an extensive program of 100 events, comprising 61 in-person gatherings and 39 online sessions.
We recognise the growing importance of online engagement in today’s business landscape, enabling us to connect our global community in real time for meaningful discussions. However, we firmly believe that in-person events remain the cornerstone of our community, fostering deeper connections, collaboration, and impactful engagement.
For more information about our membership or events program, please contact:
Banking: Maurice Evlyn-Bufton, CEO
Asset and Wealth Management: Terry Yodaiken, CAO
We look forward to welcoming you to Armstrong Wolfe in 2025 and helping you become an active part of our thriving global community.